Lotto Hessen: New Agreement with Scientific Games
Lotto Hessen is breaking new ground. The state lottery provider announced in a press release that the provider will collect a cooperation with the gaming service provider Scientific Games. This means that the processes of the lottery provider are then handled by the US company. The clear goal of lotto Hessen is to boost online business.
View towards online gambling games
The news of Lotto Hessen does not come as a surprise, because the lottery provider has already indicated several times in the past that the online offer should be expanded. In February, the provider announced as part of the annual press conference of the American Lotto and Totoblock that is increasingly being located towards the online gambling. It was made clear that if the approval situation permits, the sector of the Online casino games must be employed.
Larger provider of lottery services
Scientific Games will use the new gaming system technology Symphony for the first time at Lotto Hessen. According to a press release from the gaming service provider, it is possible to include new game offers and sales channels. The support for Lotto Hessen is provided by the responsible body of Scientific in Vienna.
It is planned that Open Gaming System of the service provider will be connected to the Lotto Hessen Internet system. It should be possible that all players can use the online game offering on the Lotto Hessen website nationwide. Scientific itself is one of the largest service providers of lottery solutions in Europe in Europe. All 16 country lotters based in USA use the software. Lotto Baden-Württemberg and Bremer Toto-Lotto GmbH are already connected to the new symphony solution.
Neue away
At Lotto Hessen, those responsible are very pleased with the new partnership. “This is an important new era for Lotto Hessen, with new business opportunities on a path that will be leveled by the regulatory options from 2021. Thanks to the agile, modular system design of Scientific Games, we can consolidate our wide range of games and services and offer our players on a slim platform, ”explained Dr. Heinz-Georg Sundermann, managing director of Lotto Hessen.
The symphony solution already mentioned is described by Matthias Müller, Vice President Sales & Marketing International Lottery Systems at Scientific Games as “revolutionary with an architectural approach”. Müller is certain that the technology will ensure modernization. Lotto Hessen still heard that the agreement was geared to strengthen the market position and at the same time to create new growth. Whether Lotto Hessen actually has plans, however, that remained open in the online casino area.
Record year for lottery
Lotto Hessen was certainly one of the winners of the crisis during the pandemic. Lotto Hessen recorded annual sales of 734.7 million $ for 2020. In 2019, sales had almost 660 million euros. In the 70-year history of the company, there has never been as much typed as in 2020. The increased online turnover is one of the factors. This rose by 41 percent to 111 million $ and occupies a total share of 15.1 percent in sales.
In addition, the provider had the advantage that more than five percent of the lottery acceptance points never had to close during the pandemic. Lotto 6aus49 with 44.3 percent takes the largest share of the total turnover. Followed by Eurojackpot with 20.35 percent and scratched rose with 11.01 percent. Oddest’s proportion was only 1.99 percent. In terms of sales, the company even posted a minus of 5.82 percent.
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