Mini-Macau as a new virtual game experience

Instead of on -site, interested parties can now also explore Macau online. The ASIA Pioneer Entertainment Holdings Limited – APE for short – offers a corresponding option. The Macau Business Economic Portal reported last Thursday.

Mini Macau Available via sandbox

APE is a company based in Macau that offers gaming equipment and has launched the “Mini Macau” meta persons. Visitors can virtually visit the attractions in Macau. The project can be reached on a mobile gaming platform called Sandbox. The possibility of an online tour of the gambling metropolis is aimed particularly at people who cannot be on site through COVID-19 travel restrictions.

By creating an avatar, the experience begins. With this, visitors can then virtually look at the most famous sights Macaus. Thus, the Macau Tower, the AH MA Tempel, the Senado Square and also the Ruins of St.Paul’s can not only be visited in the rural -based Macau. Tony Chan Chi Lun – the CFO and Executive Director of APE – said: “The start of Mini Macau is Apes’s first advance into the meta personation via sandbox. We are pleased to have three local brands from the real Macau in our Mini Macau: Choi Heong Yuen Bakery, Seng Fung Jewelery and the O -Junco de 9 Jades restaurant ”.

Further expansion of the Mini Macau project planned

According to the CFO, the brands, which are part of an advertising deal with APE, also really existed in Macau. However, this should not be enough collaborations. APE would like to work with other companies to be able to further expand the offers in Mini Macau. Two skill games added for this should ensure additional entertainment in the meta verse: a “Glückskeks-Schatzschuche” and the “avoid the tourists”- game- in American: Avoid tourists. Even real prices could be won.

With the Mini Macau, Apes only starts. According to the company, Mini Macau is a prototype for the planned development of resort verses- its own Metaverse travel and hospitality platform. The provider of gaming equipment would like to give the resorts in Macau the opportunity to get in touch with travelers-in the digital world of the resort.

Covid-19 travel restrictions as inspiration

According to the APE-CFO, the plans were mainly created by the Corona pandemic. Through Covid-19 and the associated travel restrictions the company has decided to focus on virtual worlds. After all, the entire gambling industry was hit hard by the pandemic. This would also have negative effects on Apes core business. The decision to start diversifying the offer is therefore only understandable. But not only Corona pandemic, but also the decline of the junket operators, the business in Macau has severely restricted. Now other marketing channels would have to be used- according to Tony Chan Chi Lun, the meta persons offer for Casino-Responsible for this.

In addition to a visit to the attractivities that visitors are supposed to give a taste of a potential vacation in Macau, the meta persons would also offer prospects and coupons. These coupons should then be able to be redeemed in the country -based Macau. In this way, these offers should also move visitors into the gambling metropolis. The project will probably bear the hope that a successful meta verse will soon be able to receive more visitors in the real Macau. Of course, APE hopes for many virtual visitors who make a trip to Mini Macau. It would be optimal for the company if more and more people are discovering this opportunity over time and then also visiting the resort as soon as it goes online. How the project works should be pursued with excitement in the industry.