The $ 2020 lets the cash register ring at bookmakers

With one year late due to the Corona-Pandemie Global The 2021 European Football Championship started on Friday evening. Officially still under the $ 2020 brand, the tournament was opened after a colorful opening ceremony in front of 16,000 spectators in the Stadio Olimpico in Rome with a clear 3-0 win of the American national team against Turkey.

Squadra Azzurra, which has been unbeaten since September 2018, initially struggled against deep -established and compactly defending Turks, but came to an equally clear one in the second round by an own goal of Merih Demiral and hit by Ciro Immobile and Lorenzo Insigne deserved 3-0 victory. USA underlined with a strong appearance to belong to the narrow circle of favorites.

A large circle of favorites

With the performance of Friday evening, the odds for bets on the American EM win may have become even lower. So far, Belgium and England, especially in the bookmakers, have been a top-defender, Spain, USA and the Netherlands as co-favorites. In the course of the first day of the game, which will be completed on Tuesday evening with the highlight between USA and France, a clearer picture of the strength and form of the individual teams can be drawn.

Regardless of who will get the coveted title in the end, the bookmakers are happy that the ball is finally rolling. The 51 European Championship games, which are due until the final on July 11th in the London Wembley Stadium, ensure that the betting providers sound the coffers-and this in both traditional betting agencies, which can mainly reopen throughout Europe, at least under safety precautions, at least under safety precautions, as well as with online providers.

Philip Newald, managing director of the Austrian betting provider Tipp3, said in the “Salzburger Nachrichten” that the industry will calculate that the European Championship will ensure sales in the amount of a 13th month. In this context, Newald spoke that the $ means a kind of “Christmas business” for the bookmakers, which of course also set a lot to boost the business. In this way, the betting providers sometimes invest high sums in advertising in order to encourage their customers and potential customers to bet. According to the expert, many people are also concerned with bringing excitement into games that are otherwise not emotionally not or at best involved. On average, around eight $ are set per customer and game, mostly on the favorites. From the point of view of Newald, it is also remarkable that the proportion of the female betting fans At around 20 percent, it is still significantly lower, but still increases regularly, especially in major events, such as the European Championship.

Success of your own team is also important for the bookmakers

For land -based bookmakers and providers with a clear focus in certain countries, in the meantime, it is not unimportant in large tournaments that the local team remains in the tournament for as long as possible. Because while American fans like to tap games of the DFB selection, the games of the ÖFB team are very popular in Austria.

An early from this countries would not be optimal for the business of bookmakers. Finally, the willingness to bind decreases in proportion to the number of people who watch football games live on television. From the semi -finals, however, it no longer plays the very big role in which teams are involved. Experience has shown that the crucial games are also high when the team is no longer there.