888-Holdings with record sales of almost one billion US dollars

The champagne corks will probably have banged at the gambling provider 888-Holdings in the past few days. As can be seen from a annual report for 2021, the company has achieved a new record win. Thus, the company defied Corona pandemic and expanded its business result significantly. In the future, 888 expects another increase.

Company benefits from Corona

The turnover of 888 rose by 15 percent and scratches the mark of one billion with $ 980.1 million. Input tax has tripled from $ 26.7 million to $ 81.3 million. Particularly gratifying for the company that sales in the core markets have risen by proud 18 percent. In the growth markets such as Canada, Romania and Ireland, the increase is 26 percent.

888 makes no secret of the fact that they benefited from the Lockdown and have migrated many players from the inpatient offer to the Internet. But 888 had to fight with strong regulation last year, which is why the clear numbers surprise. USA introduced a new tax and delivery system. In addition, the Gambling State Treaty. In Great Britain, player protection and money laundering guidelines have been reinforced. It was recently announced that 888 now had to pay £ 9.4 million due to a violation.

More diversification through William Hill

The company was not only satisfied with the sales figures, but also with the way. So 888 spoke of “strategic progress”. The company had set itself the goal of one of the leading providers in the gaming market worldwide. This year does not want to stagnate 888, but continue to grow and especially integrate the takeover of William Hill into the market in Great Britain. The £ 2.2 billion includes not only a huge market for live betting, but also 1400 betting shops. By taking over, 888 also benefits from Mr. Green, who belonged to William Hill and can now take over 888 of his business.

Itai Pazner, CEO of 888 Sport, emphasized that the takeover of William Hill was an exciting moment in the history of 888 and the company would become an exceptional brand with increased diversification. Pazner was therefore very confident about the future and expects the group to achieve long -term and sustainable growth with advanced technology. In the future, the view will be thrown in addition to the European mainly on the growing US market. In addition, the company would like to invest the $ 50 million received in the B2C capacities by selling the Bingo division.

About the 888 group

888 Holdings was founded in 1997 in Israel by the Israeli brothers Avi and Aaron Shaked and the brother couple Shay and Ron Ben-Yitzhak. The IPO followed in 2005. 888 rely on diversification early and offers in addition to sports betting, also casino and Poker on. The company is also active in the B2B and B2C segment. In 2012 the company withdrew from the American market.

Only four years later, 888 came back. The company now has a American license. In 2021, 888 took over the traditional provider William Hill. In 2015, BWIN was already tried to take over, but GVC Holdings offered more money. Due to its range, 888 is one of the largest providers in the sector. RB Leipzig is one of the currently sponsored clubs.