Expansions in the United States and Europe: Tipico plans great

The sports betting provider Tipico plans to expand. After the company’s cooperation with a newspaper chain in the USA recently became known, Tipico could also expand the business in Europe.

Privy interest in European William Hill

According to media reports, the American -born company is interested in participating in William Hill in Europe. Accordingly, Tipico counts for the preferred bidders of the approximately 1.5 billion GBP. This sum corresponds to around 1.7 billion euros. After the US gambling group Caesars Entertainment this April William Hill has taken over for around 3.3 billion $ and is only interested in the US business, the other shares are now to be sold. Including the European.

Great chance for Tipico

For the sports betting provider, this results in the opportunity to significantly increase its activities outside of USA. In Great Britain alone there are 1,400 betting shops from William Hill. With the acquisition of the shares, Tipico would automatically become one of the largest providers. William Hill is also one of the largest providers in the betting business worldwide. With 2,200 betting agencies and over 14,000 employees, the land -based business is large. The company has also been operating in the USA since 2019 and also operates an online sector with sports betting and casino games.

According to Sky News, Tipico “made a first credible offer”. However, the sports betting provider is not the only prospect. Among other things, the company has to prevail against the gambling groups 888 Holdings and Betfred, in which purchase intentions are suspected. The investment company Apollo Global Management should also be interested in the shares. The company has lost against Caesar’s entertainment in the bidding competition for William Hill. On the other hand, the management of Entain decided against bidding. Nevertheless, another betting could be bid to take William Hill.

Cooperation with Gannett in the USA

If Tipico won one, this would be another big step for the company. The offshoot in the United States has recently received a cooperation with the largest newspaper chain in the USA – Gannett. According to Gannett, Tipico has committed to media expenses of at least 90 million USD, which corresponds to a total of around 76 million euros. With this agreement, Tipico is exclusive provider of Sports betting at the newspaper chain. In addition, Tipico to Gannett has to pay performance incentives for customer recommendations due to the agreement. The newspaper chain, on the other hand, receives the right to acquire a minority stake in Tipico. During the cooperation, the newspaper chain is available for up to 4,990 regular shares of the US business.

The CEO von Gannett – Michael Reed – stated that “our highly committed audience of more than 46 million sports fans […] after analyzes, betting information, quotas and unique features [longs] that we will provide through our cooperation with Tipico” . With a symbol or button, which is to be integrated on the Gannett sides, customers can get to the Colorado and New Jersey on the Tipico sports betting page from autumn. A recommendation fee to Gannett is due for the mediation of new customers. In addition, in addition to blog posts, articles, columns and other media content, announcements for events are also planned. Product integration begins in August at the start of the NFL season.

According to the Tipico Vice President of the US Development and Strategy-Stephen Krombolz, Tipico is immediately awarded “additional credibility” with this cooperation. In addition, trust is created for millions of gannett readers towards the sports betting provider. If the European shares William Hills also go to Tipico, the company can also expect large customer growth in Europe.