How the casino of the future should address the younger ones

Last week the East Coast Gaming Congress – ECGC – took place in Atlantic City. According to the organizers, the Congress represented the largest of its kind in the United States outside of Nevada. At the conference, industry representatives discussed the future of the land -based casinos. Due to the great competition from the online offers, the terrestrial casinos would have to change in order to successfully participate in the competition.

New ideas required

In general, the face of the casino floors has hardly changed in the past 60 years. Most casinos can be found in large areas with play tables and colorfully flashing slot machines. In order to keep up with the now larger digital offer and continue to be well attended, it would need new ideas.

A good strategy is particularly needed by the fact that the youth preferred other forms of entertainment. But this is exactly the big question that casino operators have been by. However, the industry cannot be accused of trying out. New solutions have already been used in order to address the younger generation. But in some cases the attempts failed early. For example are Machine has been tested with an increased proportion of skill. However, it was shown relatively quickly that they were not successful.

Automatic versions of the tables, which are normally occupied with casino dealers and croupiers, are another kind of table games that could win new customers. In addition to new customers, the costs for staff would also decrease significantly and would also be advantageous for inexperienced players, since the barriers are no longer as high. Inexperienced players would often be deterred by tables with experienced players and dealers.

Already failed attempts

But despite a few unsuccessful attempts, the industry wants to continue to rely on younger people. Rick Meitzler-CEO at Novomatic Americas-said that “the younger generatoin of Gamification” is attracted “and that the 15-year-olds will be the customers of tomorrow in ten years. A must to adapt to their habits and preferences. Senior VP from Atlantic City Tropicana – Jacqueline Grace – also explained that “the behavior of the potential target group is observed. In contrast to traditional customers – and this is already apparent – the younger generation demands “more action and experience”.

According to the gaming experts on the ECGC, e-sports and sports betting are ideal for interested younger players. CEO from Spectrum Gaming Capital-Robert Heller-confirmed this: “We believe that e-sports is the next big thing. Every casino company I have spoken to is interested. ”E-sport is already much more important than television or cinema. With e-sports betting, casinos could create offers that are “ideally matched to the target group”. Ari Fox-Co-CEO from Gameacon, a gaming developer-said that it was always important to convey to young people that this offer was specially made for them. The form of entertainment should be conveyed to young people as one who “did not make their parents”.

Other possible changes

Not only the offers of the terrestrial casinos should change. So it is not certain that smoking on the casino floors can continue to be. The arcades in the United States are actually among the few areas where smoking is often fully possible. This ensures sharp criticism among many politicians, casino employees and anti-tobacco organizations. This topic also arose during the congress. During the event, casino workers for stricter anti-smoking measures demonstrated in front of the conference location. In addition to a change in the offer of games, the catering offers of the younger generation would also have to promise. By consuming food and consumption of drinks, the casino visitors could spend even more time with friends-and the casinos would take more. Casinos of the future should be so also have attractive gastronomy offers.