Entain invests: New products and more employees should secure successes

The gaming industry has experienced rapid increase in sales in recent years. It is therefore not surprising that the British gambling group Entain has now announced in a press release to expand its product portfolio. The listed company wants to invest more in free and real money gaming games, which is why new jobs are created. The aim is to offer customers exclusive products and experiences. In addition, continuous growth in the regulated market for Online gambling games to achieve.

Huge slot tournament

As the main project, Entain announced to different slot tournaments in which customers do not have to pay but still wait for high prize money. Entain is not known that such an offer has so far been on the market for games of chance. In a test project, 30,000 users in Great Britain took part in such a free slot tournament. In addition to the Coral brand, Gala, PartyPoker and Bwin from Entain are also to follow in addition to the Coral brand. In addition, Win Studio’s bingo product was improved for the Sportingbet brand to create a unique gaming experience for sport. The successful “Fiery Wilds” game is to be developed for the mass market in Great Britain and other countries. Not surprisingly becoming one at the moment Casino game worked on Formula 1. Just a few weeks ago, the in -house Brands PartyCasino and PartyPoker had announced a sponsorship with McLaren. “By expanding our offer to new and exclusive games, such as free-to-play tournaments, we give inventory and new customers further reasons to use our products,” explains Jette Nygaard-Andersen, Managing Director of Entain.

Success in the USA is also to be achieved in the Baltic States

As the company indicates, the Baltic market has so far only been treated superficially. Therefore, there should be a new version of the popular game “Big Banker” for Optibetbet customers in Latvia. The company wants to act as successfully in the Baltic States as in the USA. The BetMGM brand is already market leader in the area of ​​Igaming. The most popular titles include MGM Grand Millions, Borgata Cash Spinner, Premium Blackjack Pro and the slot machine Bison’s Fury. In Hyderabad, India, 30 new products for BetMGM are therefore to be developed this year. It is important to the company to achieve continuous growth in all regulated markets. The new products are not only an advantage for customers, but also for the company. So Entain does not have to fall back on other developers and keeps control of the content of the games. In addition, such experiences are shown as a growth driver for entain and always create new innovations in the medium term. Only last month, the company had given an insight into its “Virtual Reality Multi-Sports Entertainment”. With this package, Entain would like to play the pioneering role and revolutionize the progressive technologization in the gambling world. The first products are to be released on the market this year.

Number of employees is increased

In order to realize the goals, Entain wants to double his number of employees to 300. The company uses more employees in the in -house studios in Great Britain, USA and India. In the studio in Manchester, for example, eight new jobs will be created in the coming weeks and the number of jobs increases to 50.