ESG report 2021/22: Entain reaches corporate goals

The gambling company Entain recently published its ESG report for 2021/22. The group shows that progress has been made in the areas of environment, social affairs and corporate management. In addition, the standards in protecting the players had been raised and the group had increasingly withdrawn from countries without regulating gambling. The use of an innovative player protection technology was successful, which is now to be used more.

Withdrawal from countries without gambling regulation

In his report, Entain announced that 99 percent of sales in the regulated markets are currently being achieved. In total, the company is on the road in 31 markets where gambling is not illegal. In 2021, three markets were left in which a timely regulation was unlikely. In the first quarter of 2023, Entain escaped from ten other markets, since the regulation and sustainable game in the future were also open. In addition, the group reached a number of other corporate goals. The women’s quota at the management level was increased to 40 percent and the promotion of mass sports has been intensified. The goal of no more emissions has come closer to the goal by 2035. CO2 emissions were reduced by seven percent. The betting shops in the UK are now only supplied with renewable energies.

The entrain training program also started. This cost a million British pounds and promotes inclusion and diversity. It also became known that the increase in tax protection taxes have been increased to 0.5 percent of gross annual sales.

Player protection technology should not only be used in Great Britain

The company is particularly proud of the progress in the Player protection. In the past year, Entain introduced ARC technology (Advanced Responsibility and Care). This is based on artificial intelligence and had to take place immediately in the first few months. In 2021, 15 percent of the bonus payments went to shops that implemented this technology. This made it understandable who the problem players were. In order to support the numbers, Epic Risk Management has carried out an independent examination and confirmed the progress in Entain player protection.

The goal must now be further improved in the coming months. Tools are to be used that are the behavior of players in Online-Casino Or can understand when betting sports. The duration of the sessions should be monitored. ARC enables these players to deactivate deposits and activities. So far, the tool has only been used in the British market. This should change in the future. Entain also wants to use the technology in other markets and take into account the legal, cultural and social factors there. Therefore, it is possible in countries with a higher risk of addiction that the locks grip faster.

About entain

The company is one of the largest sports betting and gambling groups in the world. The brands include, for example, Bwin, Ladbrokes, Sportingbet, Coral and PartyPoker. Entain employs around 24,000 people and branches on five continents. In 2021, the group listed on the stock exchange generated sales of 3.8 billion British pounds. The company was founded in Luxembourg in 2004 as a gaming VC Holdings. Then the group was able to increase. In 2016 the walk to the stock exchange followed. GVC has been renamed Entain since December 2020.