Will artificial intelligence in gambling be a standard?

Artificial intelligence could be normal in gambling business in the future. In the online sector in particular, providers rely on the offer to improve player protection.

Many providers could integrate artificial intelligence- AI for short- into their products for player and fraud protection. AI could take a matter of course at this Casino-and become sports betting products. However, the technology should not be recognizable by users, since the AI should work in the background. Similar to so -called chatbots, which can almost be distinguished from human communication, the AI should not ensure abnormalities in the gaming business.

Possible areas of responsibility

It is conceivable that the AI works in customer service. Uncomplicated questions about the gambling of users could not only be answered by humans. But that is not the area of AI. As virtual croupiers and dealers, artificial intelligence could be in 24 hours a day in Online-Casinos be active. In contrast to humans, the level of performance and concentration remain the same around the clock. But all activities on the online platforms could also be monitored by AI. The AI could notice irregularities and conspicuous activities and then inform the security personnel. This could increase fraud protection.

Protection against criminals by AI can also be improved in sports betting. Ki is already in use with the providers Ladbrokers and Coral. There the AI is looking for striking activities in the betting area that could indicate manipulated data. The AI thus helps to combat the providers of match fixing in sports and protects not only the players, but also the providers from the consequences of fraud.

In addition, the use of artificial intelligence also offers better authentication techniques. For example, biometric verification can help to uncover customer accounts with fraud intentions. This can recognize criminals and prevent illegal transactions.

Also benefits player protection

Gambling authorities are demanding increasingly effective measures to protect players. In order to better avert gambling addiction and other negative effects from the players, the use of AI can be an advantage. Problematic player behavior can be discovered faster by AI and thus more countermeasures can be carried out.

As a pioneer, the Kindred company would like to put AI support into practice shortly. According to his own statements, the Swedish gambling provider has developed a program with the Bettor Time app. This is intended to automatically help players. With the help of a time recording that is integrated into the app, all players’ gaming activities would be followed. The AI would get to know the playing behavior of the user. If the user logs into the app at unusual times or at shorter intervals, the system would raise the alarm. Instead of general suggestions, the user receives tailor -made advice for a more responsible game.

Providers benefit twice

Not only the protection of fraud could be improved by using AI. The AI can also collect, order and analyze an enormous amount of data. This enables gambling entrepreneurs to get to know their customers better. From the data collections, offers can then be individually submitted to the user. So users can discover new games that the AI considers to be suitable for them.

The marketing strategy of companies could also benefit from the use of AI. Entrepreneurs can react faster to currently trendy trends that were filtered out of different social media, for example. This allows companies to make even better offers and win new customers. The company could therefore increase. It is questionable whether this data processing is within the meaning of the player protection. It remains to be seen whether the use of artificial intelligence is actually integrated into the gambling business.